Tassimo virtual “Brew Masters” sell $10 million in $125 brewers in 4 weeks.

2 million entered the challenge, downloaded a virtual brewer, and shared it with 20 million people.

80,320 $125 Tassimo brewer sales confirmed by program-coded e-commerce and retail offers.

$10 Million in direct sales from program @ of ROI 375%.

*Brand cloud collaborated with Kraft Market research to conduct pre/post research, MMA modeling, tagging and tracking of all program participants and tracking of coded e-commerce and retail offers to confirm sales estimates and ROI calculations.