81,000 Nick VIPs deliver record ratings for Kids Choice awards.

81,000 Nick VIPs engaged 2.5 million times in the KCA superfan Launch program.

Reached 3.5 million friends regarding the KCA premiere and converted an incremental 776,000 to watch. Record ratings for the premiere.

Delivered 1.5 MM incremental unique visitors to Nick.com

*Joint Nick and Brand cloud pre/post research among kids 9-14 and tagging research from Brandcloud platform to Nick.com.