Online Red-Carpet VIP SUPERFAN program drives 650,000 incremental viewers to MTV Video Music Awards Show.

250,000 become MTV VMA VIPs and share invites to the show's online VMA red carpet event day with 18 million friends on social media.

1.1 million visited MTV VMA Online Red Carpet venue 3.3 million times during the show.

Pre/Post survey data indicates the program drove 650,000 incremental viewers to the evening VMA show. VMA ratings +1.6 million viewers vs. prior year.

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