How game beta testers became a marketing army that launched a mega-game franchise for Disney.

 
 
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175,000 game testers were recruited into a $150,000 pre-launch VIP marketing program.

Pre-ordered 125,000 games…shared games with 25 million friends who pre-ordered 2.5 million games.

Third best-selling video game franchise of ALL TIME…. #1 game Franchise for Disney.