How 275,000 fan girls created an MTV Reality TV mega-franchises.

275,000 fans joined the online Laguna Beach Surf Club VIP program after getting a special code from the Season 1 DVD.

They visited program site 2.2 million times, viewed videos 900,000 times, and shared show via text, email and share tools to 54 MM friends.

Best selling DVD in MTV history and #1 premiere of any MTV show ever.

*Joint MTV/BRANDCLOUD pre/post program tracking via diary panel among 50 million 13-25  Reality TV viewers in May and July 2005. Ratings from Nielsen rating service.