“Wolfpack” VIP fan program drives ratings hit for MTV show.
75,000 “wolf pack” members recruit 575,000 friends to watch the premiere of season 2 of Teen Wolf.
*26% of 2.2 million total premiere audience for less than 5% of total marketing budget.
Joint MTV/A4R4 pre/post program tracking via diary panel among 5 million My Yearbook users in May and July 2011. Ratings from Nielsen rating service.