Capri Sun Sunny Sider SUPERFANS restage brand with product quality crisis.

180,000 Capri Sun SUPERFANS share brand optimism, news, and product offer with 26 million friends and family.

Convert 1.1 million to trial, reversing the brand decline of -15% to +2%. ROI 225%.

*Sources: APP metrics from social platforms and Brand Cloud, survey tracking with 1500 Capri Sun users and 2500 target non-users on program impact, Kraft Retail diary panel with Albertsons and Vons, and MMA analysis.

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