37,000 MIO “Originals” Superfans Launch MIO Energy in Convenience stores.

37,000 MIO “Originals” Super fans made 345,000 visits to C stores.

Reached 3,500,000 friends who made 679,000 store visits and bought MIO for the first time.

Delivering first-year sales of $12 million at 295% ROI.

*Based on in-program tagging and tracking tied to unique user IDs and confirmed purchase coupled with Kraft Diary panel.

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