Total D MVP super fans are game-changers for Right Guard new product launch.

26,000 “Total D MVP” fans converted 400,000+ friends to buy new products*. $6 million incremental sales for $578,000, 4-month campaign. ROI 317%. Brand sales -9% trend to +13%.

*From Henkel Insights post-program analysis based on three-wave program tracker study and matched panel study with Nielsen Scantrack.