Socially turbo charging a traditional brand with help of 2 million Maxwell House “brew masters”.
2 million engaged 130million times over 30 days 425,000 Shared brand content/offers 13 million times with 21 million friends Retail sales increased 34% vs. objective of +3% for program period. ROI 223%.
*Sources: In-game metrics from Zynga, Pre-Post survey with 1500 Café World players on program impact, Kraft Retail diary panel with Kroger, Stop and Shop, and MMA analysis and coded coupon redemption.