Celebrity Fan viral “campaign for a name” launches new product single handed.

 
 
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75,000 “Campaign Managers” reach 11 million friends and convert 1.6 million to purchase of new flavor.*

$500,000 4 month program, $10 million incremental sales, 546% ROI. The flavor had no other media support.*

*Based on Kraft Insights post-program analysis, program tracking study on Facebook, and Nielsen Scantrack matched panel study.