How kakkoii Japanese superfans saved the company’s $2 B Vending Machine Business.
8,000 vending machines installed with CMODE smart vending technology. 700,000 CMODE subscribers socialized the program to 26 million.
Program per machine sales up 1750%.
Total vending sales from -10% trend to +3% year one of national launch. Program ROI 450%.*
*Coca-Cola Company CMODE program analysis in conjunction with NTT DoCoMo.