Build a powerful superfan force by recruiting, progressively engaging, and training them to be skilled brand advocates.
Use Social DNA media profiles and targeting/ad tools to recruit new superfans both from your existing social community and from a broader based of potential superfans.
Use Social DNA behavioral motivator insights and FORCE gamification tools to progressively engage and motivate a powerful superfan community.
Upgrade your superfans to trained brand advocates who create, customize and share brand content with their friends and family.
